As the owner of an online business, you have many things to think about. The competition is high and you don’t have to lower your prices to gain more clients; you can get loyal customers by paying attention to details.
Apart from the products that always have to be high quality, you have to think about payment and delivery. In this way you will make sure that your clients have a pleasant experience from the moment they enter your store until they have the product in their hands. Here are some points to consider:
Discuss with different shipping companies
It is not enough to just look at their rates online. More often than not, you can get a better deal if you discuss directly with a representative and you assure them that you will make a certain number of orders every month. They will be happy to have your company as a constant client and you will know for sure that you are not spending useless money on shipping.
Of course, it is vital to find out how they make sure that the packages arrive in safe conditions, what is the maximum time of delivery and what is their internal policy regarding lost or damaged packages.
Find a safe payments platform
There are many websites that act as intermediates between you and your clients. They keep their credit card details safe and they make sure that the money goes into your account without too much trouble. Although they have many security systems in place, you should also take precautions such as getting a x.509 certificate for your IoT devices and updating your antivirus regularly.
Respect your refund policy and communicate with your clients
Even if you plan everything in advance, sometimes things can go wrong. Maybe your client is not satisfied with the product or maybe the shipping company did not take care of the package and it ended up damaged. While you might feel that it is not fair for you to handle the costs, keeping your client satisfied will bring you a bigger advantage in the long term. When you have great customer care, you have a bigger chance of getting positive feedback and returning clients.
The packaging needs to be as good as the product
When you create the packaging, make sure it fulfills two conditions: it needs to protect the product until it reaches your client and it needs to represent your brand. Interesting and attractive packaging will improve the entire experience for your customers and send a message on how much you respect your business.
Good boxes and accessories can be expensive if you choose high-quality materials, so you can try to make them yourself. You reduce the costs significantly and you will add a personal touch to your product. On a similar note, you can consider adding a handwritten card to some of the packages, so your clients can get to know the people behind the business.