The cosmetology profession has experienced significant growth in the past decade. Getting ahead in the beauty industry requires excellent people skills and a keen eye for beauty. Nowadays, cosmetologists offer their clients manicures and pedicures, massage services, skin treatments, and makeup. This article explores some viable strategies for achieving success in the cosmetology field.
Create a photo album.
You can make a photo album or photo book of all your best work on past clients to serve as a portfolio for clients to browse while they wait for service. Specifically, photo albums are a great way to relive memories. You can paste old photos and news stories to keep your customers engaged. Take the initiative and invest in a premium photo album or classic photo albums with thick board pages and a leather cover. This is especially important to ensure the durability of the photo album.
You can find premium leather photo albums at department stores or online retail stores. Alternatively, you can download a photos app from the Android, iOS, or Mac app store. The key takeaway here is that you benefit from having a photo album that showcases your best work to potential clients.
Get the training.
A typical cosmetology program requires you to have a high school diploma or an equivalent certificate. Enroll in a reputable school with a robust curriculum and high-end amenities. If you stay around Las Vegas, consider enrolling at the renowned Aveda Institute in Las Vegas, NV, to receive the signature Aveda experience. The Aveda Institute Las Vegas offers robust programs that set its students apart in the world of beauty. As a student, you get opportunities to attend events and workshops by top hairstylists and beauty professionals in the industry.
The Aveda brand is acclaimed as a leader in the global beauty industry. They pride themselves on churning out high-quality hair and skin care products. Aveda has a global network of over 7,000 stores, salons, and institutes spread across 20 countries. You’ll have to put in many hours of classes, exams, and hands-on practice. Consider taking up a specialty to gain a competitive advantage in the industry. This may require additional training. You can study to become a beautician, hairstylist, barber stylist, nail technician, salon assistant, or manager stylist. In the United States, aspiring cosmetologists must pass a licensing exam to earn a license to practice.
Apply for an apprenticeship program.
Find a beauty salon in your community that offers an apprenticeship program and apply. Apprenticeship programs are a great way to master the craft and gain valuable experience. What’s more, it’ll look good on your resume whenever you decide to apply for a job.
Some beauty salons pay their apprentices, but don’t expect the pay to be in the same range as a full cosmetologist. Waste no time in applying for apprenticeship openings in and around your local community. Before now, salons preferred in-person applications. Thanks to technological advancements, you can send in your applications online.
Develop soft skills.
Soft skills encompass personality traits and interpersonal skills that define how we relate with other people. These soft skills complement hard skills, which are your in-depth knowledge of the subject. No doubt, cosmetologists who demonstrate a mastery of soft and hard skills will likely attract more customers.
For example, good communication skills can come in handy when boosting customer interactions. Similarly, you should have excellent social skills to ensure your customers feel comfortable coming to your salon. This invariably leads to customer retention and repeat business. Finally, try to improve your bookkeeping to ensure your business doesn’t generate a negative cash flow.