One way to grow your salon business is by offering additional services. A traditional hair salon offers haircuts, hair coloring, special-occasion hairstyles, and other services specifically for hair. However, you can bring in other professionals and equipment to expand your services and your customer base. As long as you have the space in your salon, you can set up additional salon stations to fit the different services.
Here are some additional services that would fit great in a salon and customers will love.
Offering beauty makeup for special occasions is an excellent service to provide and can open up your wedding business to cater to all of the brides’ needs. You can also increase business around prom and graduation. However, a nontraditional approach is a special effects make-up program. Having someone on staff or someone you can call in who has been trained in special effects makeup can open you up to more business around Halloween and also to work with theater groups, artists, and other creative events. Makeup artistry requires special training at a place like the Douglas Education Center, which is a special effects makeup school.
Offering eyelash services will include application and filling of false eyelashes. These are ongoing services, as people who use false eyelashes must maintain them. This can also be part of your makeup services, as eyelashes are often part of a special-occasion look. You can upsell your customers and offer deals when multiple services are booked by providing services that can go together. Your special effects makeup artist will also be trained in working with false eyelashes, so they may be open to offering these services as well.
Waxing services are an easy add-on because they do not require extensive training or special equipment. You will need to keep waxing supplies in stock and have a private area for clients to receive their services. If you want to keep the services minimal, you can limit your waxing services to eyebrows, ears, and nose, which means you won’t even need a private space to do them. Finding someone with years of experience or someone who has completed a certificate program will allow you to market these services.
Paraffin treatments are commonly offered in spa-type businesses, but there is no reason they can’t be provided in a salon setting. The additional equipment and supplies you will need are minimal, so the only major requirement will be that you have the space since clients will need to sit in a relaxed area for several minutes. Paraffin treatments don’t require extensive training or education, so you can offer it without additional staff.
Tanning beds can take up a significant amount of space, and they need to be in a private area, so this may not be an ideal service to offer. However, if you have room for even one private tanning bed, you can offer it as an add-on to already booked services. You don’t need to advertise tanning as part of your business, but you can have it listed on your website and train your staff to offer it as an additional service. If a woman is coming in to have her hair and makeup done for an event, she may be open to coming in ahead of time for tanning.
There is a wide range of services you can offer in a salon setting. The key is to find services that won’t require a significant additional investment. Focus on services that require minimal equipment so that supplies and space are your primary concerns. Additionally, focus on services that you can train current staff members to do so you don’t have to hire many additional staff members. These strategies will allow you to grow your business without significantly increasing your expenses.